New Logo and Identity for FM by Prophet

(Est. 1835) “FM is one of the world’s largest commercial property insurers. For nearly two centuries, businesses have trusted us to deliver comprehensive risk assessments, develop robust property insurance plans, and foster engineering-based solutions that help protect them against fire, natural disasters, and more. We provide over one-third of all Fortune 1000 companies with data-backed risk management solutions that allow them to prepare and prosper. Fortune Magazine ranks FM as the United State’s 534th most prominent company.” Logo. Logo explanation. Typography. Identity elements. Identity overview. Business card. Icon set. Website. Conference stage ad. Building sign. Hardhat and jacket. Tiny brand video with logo animation at the end.