Maintaining a Flo Profile

Last year, the small city of Florence, AL, caught the nation’s attention — or at least the nation’s designers’ attention — when it revealed a new logo. Backlash ensued for longer than usual but eventually the story flamed out. In an episode from the new season of the always excellent podcast, A Change of Brand, Blake Howard and team piece the whole story together with the help of Florence-native B.T. Harman.