Ready, Aim, Appropriate?

In January, BBC America launched a new, complementary icon to complete a redesigned identity for the channel that has brought us little marvels like The Office and Footballers’ Wives to America. Designed by broadcast-specialized agency, mOcean (pronounced “motion”), the new icon is a big, bold, red-white-and-blue “Bulls-A” (get it? Bulls Eye?) that complements the recognizable three-square BBC logo giving the American channel its own personality and attitude with the continued (visual) support of its British counterpart — and lest we forget that, the new tag line is: “A little Brit different”. The new icon is bold, simple and recognizable; it emphasizes the a-for-America in a digestible way that doesn’t knock you over the head with Amer