New Name, Logo, and Identity for Ottavo by Mucca

Launched this year, Ottavo is a new line of affordable, designer reading glasses “inspired by the timeless aesthetic of Italian design”. Available in three styles — Ovale, a round shape, Quadro, a square shape, and Medio, a subtle cat eye — the glasses were designed and fabricated by Eponym in partnership with New York, NY-based Mucca who also designed the product’s identity. The logo was designed by Erica Heitman-Ford. Models. The spirit of Italian modernism defined everything from the name to the packaging and details of the product design. The brand’s modernist ideals are expressed through a minimal color palette, plenty of negative space and clean sans serif typography, lightened by an irreverent tone of voice.Mucca Design project page Logo. If the O