Friday Likes 39
After a two-week hiatus, Friday Likes are back with colorful, somewhat colorful, and almost not colorful at all projects.MUSE (Museum of Science) Set to open this Summer in Trento, Italy with a building designed by Renzo Piano, MUSE will also have a heady new logo and extra colorful identity by Pentagram partner Harry Pearce. While there are reasons why I shouldn’t like this — mainly the Helvetica and the distorted shapes of the Helvetica (as if it weren’t ugly enough already) — but the result is extremely appealing. For lack of a better description, there is a very science-y tension created by the exaggerated perspective of the logo, it’s like a typographic experiment in progress. In application the logo works even better in tandem with science images and bol