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brand repositioning
A working library of design, type, and visual culture.
74051 references · 4 visual
Collections
Project
2015We chat about Esquire's redesign with creative director Nick Millington
Project
2016Best of the Web - our readers get their teeth into the Subway rebrand
Brand
2022New Logo and Identity for Mata Najwa by POT Branding
Brand
2016New Name, Logo, and On-air Look for Freeform done In-house
Brand
2021New Logo and Packaging for XXXX by Landor & Fitch
Brand
2021When the Pandemic Affects Naming
Brand
2011Yellow Pages Association
Brand
2018New Name and Logo for Geldmaat by VBAT
Brand
2023State of Rebranding
Brand
2010Imitation Imitation Sugar
Brand
2010AT&T Rethinks its Position
Brand
2023New Brand and Identity for Odido by TBWA\NEBOKO
Brand
2024No Soup for You
Brand
2016A Polar Approach
Brand
2011News Life Media
Brand
2009Information Streams come to Life
Brand
2018New Logo and Identity for Uber by Wolff Olins and In-house
Brand
2018Burgers is the New Pancakes
Brand
2009Hey Y’all, A’ol is Coming
Brand
2016New Logo and Packaging for Unibroue by lg2 boutique
Brand
2026New Logo and Identity for Willhaben by Mutabor
Brand
2014New Logo and Identity for Sensis by Interbrand
Brand
2026To Mock a Killing Bird
Brand
2007QVC is Qrrific
Brand
2019Daily Mail Reimagined
Brand
2011GNT: Bouncier and Blurrier
Brand
2018Papa John’s Damage Control
Brand
2018IHOP changing to IHOb
Brand
2021We Didn’t Restart the Fire
Brand
2019New Identity for Ingersoll by A New Kind of Kick
Brand
2018ConvertKit does not Convert
Brand
2014A&F Logo Doesn't Sell
Brand
2009Union Bank of Not Just California
Brand
2024New Logo and Packaging for Cracked Canoe by Conflict
Brand
2025Live to die another Today
Brand
2016New Logos and Packaging for Dreyer’s and Edy’s Ice Cream by Sterling Brands
Brand
2024Everything’s Not A’s Oak’ay
Publication
2014We talk to David McKendrick about the new-look Christie's magazine
Brand
2026New Name and Identity for Digs by Saint-Urbain
Brand
20203 Things to not Overlook during a Rebrand
Brand
2007This is not Your Parents’ Art School
Brand
2007The Softer Side of… Shopko?
Brand
2012Aetna Finds its Groove
Brand
2024New Name, Logo, and Identity for 248 Growth Partners by Hulsbosch
Brand
2018Wells Fargo: Mea Culpa
Brand
2015New Logo for Armani Exchange done In-house in collaboration with Anagrama
Brand
2008Xerox, The Very, Very, Very Shiny Company
Brand
2007From Marauder to Squeaky Clean
Brand
2017New Identity for eBay by Form&
Project
2013Graphic Design: Bold new look for The Independent overseen by Matt Willey
Brand
2026In Space, No One can Hear you SCRM
Brand
2010