Live to die another Today

Gannett, one of the nation’s largest news publishers, announced it will change its name to USA TODAY Co., “adopting the name of its most recognized masthead, USA TODAY” and to leverage “the power of the newspaper that brought America together by promoting understanding and fostering unity with a focus on being the trusted digital platform that connects audiences across the country”. Bigger than a Spotted and smaller than a Noted, this probably deserves a little more discussion around the name change as newspapers and digital media companies continue to face the most uncertain of futures. It also follows in the footsteps of Dotdash Meredith changing its name to People Inc.