New Logo for Armani Exchange done In-house in collaboration with Anagrama

(Est. 1991) “The modern wardrobe as only Giorgio Armani could envision it, Armani Exchange embodies the youthful spirit of a new generation. Armani Exchange takes a playful, urban approach to apparel and accessories, reaching a global audience through over 200 stores worldwide.” Logo detail. Before (top) and after wordmark detail. A couple of garment photos submitted by our tipster. Newest store in Dallas’ NorthPark Center. (Source). Photo booth printouts at the opening of the store above. (Source). If that geometric “AX” pattern in the background were the new logo I would be all kinds of excited.