Imitation Imitation Sugar

NutraSweet, one of the first, most visible purveyors of aspartame recently refreshed their brand in an obvious move to take on the pastel world of packet sweeteners. Now NutraSweet, which originated as an ingredient brand (a B-to-B of the food world, if you will) is waging a three-front war with the likes of Sweet n’ Low, Equal and their aftertaste-less companion, Splenda. NutraSweet’s new sugar packets take on the holy triumvirate of artificial sweeteners. The history according to NutraSweet: NutraSweet® brand sweetener was discovered in 1965 at G.D. Searle and Company by researcher James Schlatter. He was working on research with amino acids to develop a treatment for ulcers. When he licked his finger to pick up a piece of paper, Schlatter got the world’s first tast