Sweet Substance

If you live outside of New York City, you may only be nostalgically familiar with this frozen dessert retailer by way of mentions on Sex and the City and The Apprentice. And if you’re from the 1990s, Tasti is the rumored unaccredited culprit on the “Yogurt” episode of Seinfeld. To the uninitiated, this dairy based treat is “Not frozen yogurt, because it doesn’t contain yogurt. Not ice cream, because it contains less fat,” according to Tasti faqs. So let’s just call it substance.Over the winter when normal people weren’t craving frozen desserts, or blogging about them, Tasti D-Lite launched a new website and identity program. This came on the cusp of its acquisition by SPG Partners, declaring that they will “facilitate the growth of the