Nutter from Another Butter

I acknowledge I’m officially late on this story as it already got plenty of attention in 2024 but my youngest teenage kid just exposed me to the social media universe of Nutter Butter, which has amazingly, insanely, and methodically gone off the rails. Further reading reveals that the otherwise mundane, Mondelez-owned American sandwich cookie brand began its descent (or ascent, depending on how you see it) into social media absurdism in 2023 and has not looked back since.