Dr. Quaker and Mr. Quaker

Established as the first trademark for a breakfast cereal in 1877, Quaker Oats has been providing cereal to America and parts of the world for more than 135 years. That’s a lot of cereal, people. Now owned by Pepsico, Quaker offers a broad range of products, from cereal to granola bars to oatmeal to tight little bundles of rice crackers — more than 40 different sub-brands in total. And this expansion is starting to show some confusion. Without any press releases or information, Quaker has introduced two new logos in the past two years, both operating in parallel while the original logo remains in play across non-updated products, and has just started messing with a bunch of its most popular cereals. The most recent logo has started appearing on new cereal boxes, which include a