New Name and Logo for Pearl Milling Company

(Est. 1888, previously Aunt Jemima) “Pearl Milling Company is a brand of pancake mix, syrup, and other breakfast foods. The Aunt Jemima pancake mix was advertised in 1889 as the first ready-mix. By 1915 it had become one of the most recognized brands in US history. The brand is currently owned by the Quaker Oats Company of Chicago, a subsidiary of PepsiCo. In June 2020, Quaker Oats announced that the Aunt Jemima brand would be retired “to make progress toward racial equality.” (Wikipedia) Logo. Packaging, before and after. Packaging.