New Logo and Packaging for Lucozade by Pearlfisher

(Est. 1927) “Lucozade is a British brand of soft drinks and energy drinks manufactured and marketed by the Japanese company Suntory. Created as ‘Glucozade’ in the UK in 1927 by a Newcastle pharmacist, William Walker Hunter (trading as W. Owen & Son), it was acquired by the British pharmaceutical company Beecham’s in 1938 and sold as Lucozade, an energy drink for the sick. It was sold mostly in pharmacies up until the 1980s before it was more readily available as a sports drink in shops across the UK. The UK’s No. 1 energy drink, it has been exported to Asia and Australasia. In 1989, the Beecham Group merged to form SmithKline Beecham, which further merged in 2000 to form GlaxoSmithKline. In September 2013, GlaxoSmithKline sold Lucozade and another soft drink, Ribena, to th