In Space, No One can Hear you SCRM

Originally established in 2000 as Big Spaceship, the then-independent creative agency changed its name to SPCSHP in 2024 to “usher in a new era”. That era quickly changed when London-based international marketing communications company MSQ acquired it. The era then officially ended this month as SPCSHP returned to its Big Spaceship name. A press release announced another press release about the name change. I kid you not. The first press release explains that the other press release is “designed to test how transparency and tone influence brand perception in the creative and marketing community” and that “the announcement departed from conventional corporate messaging in favor of a more candid, plainspoken narrative that acknowledged both the intent behind the abbreviated SPCSHP name