New Logo and Identity for Proximus by Saffron
Established in 1930 and originally known as RTT, Belgacom (as it was renamed in 1991) is the largest telecommunications company in Belgium, headquartered in Brussels, who in 1994 launched Proximus, Belgium’s first mobile network. Delivering services under the two separate brand names the parent company, Belgacom, has recently announced its move to a single consumer brand offering mobile and landline phone services, internet, and television subscriptions under the Proximus name. The new identity has been designed by Saffron. Saffron recommended a one-brand approach. The brand narrative would focus on high quality and convergent services in a single, evolved brand. We facilitated a process during which the decision was made to proceed with Proximus as the younger, more relevant and