New Logo and Identity for Teleperformance by Ana Couto

Established in 1978, Teleperformance is an outsourced omnichannel customer experience management company, which is not self-explanatory at all. What that means, if I am copy-pasting correctly, is that it “connects the biggest and most respected brands on the planet with their customers by providing customer care, technical support, customer acquisition, digital solutions, analytics, back-office and other specialized services to ensure consistently positive customer interactions”. The company operates in 76 countries and has 223,000 “interaction experts”. Recently, Teleperformance introduced a new identity designed by São Paulo, Brazil-based Ana Couto. From an intense strategic study, we have created a new positioning, a new tagline that reinforces your leadership ro