New Logo and Identity for Sensis by Interbrand

Established in 2002, Sensis is an Australian company that provides a network of local search and digital marketing solutions for small and medium businesses; this includes familiar products to all of us like Yellow Pages® and White Pages®, as well as Whereis® digital mapping solutions and request-for-quote service Quotify. Previously placing focus on its paper directories, the company has needed to change and evolve to focus on digital marketing services. To better explain its role, Sensis has transformed from a passive business-to-business company into an active brand with a new identity designed by Interbrand Australia. The expression of the new Sensis brand needed to show how it could educate and empower organisations of all sizes to be better marketers. It needed to present