New Identity for eBay by Form&

Established in 1995, eBay used to be, back in the day, the ultimate auction site to buy weird shit from weird people (myself included). Today, it’s an all-encompassing e-commerce platform that enables consumer-to-consumer and business-to-consumer sales and works more like a general shopping site where you can buy things directly from companies and resellers without the cheap thrill of bidding on weird shit from weird people. You can still do that, sure, but it’s not the essence of the site anymore. We last talked about eBay in 2012 when they redesigned their logo and, other than helping my dad sell a watch on there and buying a pair of running shoes last week, I hadn’t thought much about it. Recently, eBay has started rolling out a new identity designed by New York, NY-ba