New Logo and Identity for Yahoo! by Pentagram

Established in 1994, Yahoo! was one of the internet’s early pioneers and a giant upon whose shoulders others have built on. Its web portal, at the quaint time, was literally a portal to the web, welcoming all the new souls that, understandably, had no idea where to go or how to start internet-ing and it was intrinsic to the web experience for a large majority for many years. How times have changed. Especially, and quickly, after 2013 when Yahoo! tried to reignite its brand under the leadership of Marissa Mayer and then things just rolled downhill into a big snow ball of irrelevance. Nonetheless, Yahoo! is still at it, as a web portal, a search engine, an e-mail service, and a news outlet for various genres under the ownership of Verizon Communications, who purchased it in 2017. Yeste