Yellow Pages Association

Originally founded in 1975 and known as the Yellow Pages Association, the newly named Local Search Association is the “largest trade organization of print, digital, mobile and social media that help local businesses get found and selected by ready-to-buy consumers.” From the press release: “The Association’s new logo incorporates a clean and modern design with a nod to the strong connection advertisers and consumers have with the Yellow Pages’ iconic walking fingers. The fingers have been given a more movement-oriented touch and dropped into the Local Search Association name, signifying Yellow Pages’ integral role as part of local search.” Brand launch video below (or after the jump).