The Roaring Mouse

If you’ve never heard of the [deep breath] Microsoft Digital Advertising Solutions Creative Awards it may most likely be because — if you reside in the U.S. like yours truly — it’s a European competition, or because it’s only two years-old, or, possibly, because its six-word-long name is downright forgettable, if not obnoxious — or maybe, by default, you just stop reading anything after the word “Microsoft”. Also, the criteria for entering is somewhat limiting: Advertising that appeared only in a Microsoft-run web site like MSN or XBOX Live. The one uptick to these awards is that the first-prize winners in each category get automatically entered into the Cannes Cyber Lions competition — a big deal if there ever was one. Seeing that a co