Friday Likes 417

Some warm tones to soothe your soul this week, with work from Brooklyn, Austin, and Barcelona. Mirlo by Faire Projects Mirlo is a brand of soap made in Lyone, France, “with high quality botanical ingredients” and “has been designed with aesthetic, functional and ecological consistency in mind”. The identity, designed by Brooklyn, NY-based Faire Projects, revolves around a slightly quirky type family, Luma — designed by Faire Project’s sister business Faire Type — that has some delightful and novel serifs. For the logo, the “M” has been customized a little for some extra flair with swashier serifs only on one side, which feels a little odd but helps with the spacing to keep the “i” to its right closer. Luma is then used throughout the we