New Name, Logo, and Identity for Havas Helia by Havas Worldwide New York

Established earlier this year as a unified company but dating back to the late 1980s in its previous incarnations, Havas Helia is the unification of Havas EHS (a digital agency) and Havas Discovery (a data intelligence agency), both part of, you guessed it, Havas Worldwide. Helia “works with data to uncover patterns in human behaviour, mixing that with cultural understanding to inspire [their] creative ideas” which then “[inform their] architecture of digital communications platforms.” With eight offices around the world — including Chicago, New York, London and Shanghai — and 700 employees, that include 200 data scientists, Helia works with clients like Unilever, easyJet, IBM, Diageo and Sony PlayStation. The new identity was designed by Havas Worldwide