New Logo, Identity and Packaging for Deon Libra by Nice People

Founded by Atlanta-based couple Devin McGhee and Brit Kirkland, DEON LIBRA is an adaptogenic stress care brand by and for the Black community. Named for McGhee’s father, who passed away in 2018 from a stress-induced heart attack, the brand aims to bring wellness-driven beauty rituals to the Black community with a focus on stress-management. Started in 2021 as an editorial website meant to provide a “digital safe space for Black beauty, health, and wellness,” DEON LIBRA expanded their operation in 2022 with an adaptogenic product line. Their initial offerings — a powdered herbal supplement and a full-body oil serum— are formulated to “support the body’s natural ability to handle stress and activate lasting healthy skin.” Accompanying the 2022 product launch is an identity, website, and pack