New Logo and Identity for MoveOn by RedPeak

Established in 1998, MoveOn is an independent, public policy advocacy and activist group funded by its members. MoveOn has two main activities: MoveOn Civic Action, a 501(c)(4) nonprofit organization that focuses on education and advocacy and also manages all the petitions; and MoveOn Political Action, a federal political action committee that raises funds and supports political candidates of the Democratic party in their election runs. Over the years, over 8 million people have taken action with the organization. Yesterday, MoveOn introduced a new identity designed by New York, NY-based RedPeak. We built an iconic brand identity designed to engage today’s audiences–across platforms–with a visual system built to mobilize members to both stand up for and resist against tod