House Arrest

Guest Editorial by James Bowie Redfin, a Seattle-based online real estate service, was content with its little house-in-a-circle logo until Move.com threatened to sue to protect its house-in-a-circle mark. So Hornall Anderson Design Works was enlisted to create Redfin’s new identity, which features, in addition to a stronger wordmark, a more elaborate logo. It shows an aspiring homeowner (clearly a graduate of the Dallas Independent School District) reaching to pluck his ideal house out of the crowded market. And the whole thing looks like a tree! Move.com’s innovative house-in-a-circle logo Logo design presents the challenge of creating a symbol that is simultaneously distinctive and simple. The logo must differentiate the company or product it represents while remaining graph