Danger-Proof Logo

There are a few reasons why I thought covering this redesign would be helpful, since it falls somewhat outside of our regular coverage: It’s for a brand few of us have probably heard of, for a product we likely don’t need, and it wasn’t done by a fancy design firm. ESS, or Eye Safety Systems for long, is an 11-year-old company that “creates advanced eye protection systems for military, law enforcement, and fire/rescue professionals.” Definitely not your hip aviator sunglasses. This past January they launched their new identity, designed in-house and led by Ian Griffiths, who was brought on board to redesign the whole brand and its related materials. One of the reasons I wanted to post this was to show that sometimes a gradient-decked, image-based logo is the m