New Global Identity for Hyundai done In-house by Creative Works

Established in 1967, Hyundai is one of the leading — in terms of market share, volume, and performance — car manufacturers in the world. Headquartered in Seoul, South Korea, the company employs over 75,000 people worldwide and its range of vehicles are sold in 193 countries. Hyundai is also a part-owner of Kia Motors, making its reach and portfolio even larger. In the U.S., Hyundai has a manufacturing facility in Montgomery, AL; engineering facilities in Michigan; and design, research, and testing grounds in California, contributing 5,000 jobs to the automotive industry. This year, Hyundai introduced a global identity designed by Creative Works, the company’s in-house design group. The ProblemAs one of the world’s largest motor groups, Hyundai Motor Company (Hyundai