New Logo, Identity, and Packaging for Brami by Wedge

Launched in 2016, Brami is a brand of plant-based products fueled by the ancient Italian lupini superbean. Lupini, for the uninitiated, is one of the most nutrient-dense plants available, packing a whopping 12g of protein and 9g of fiber per 100 calories — by contrast, chickpeas have 4g and the 3g respectively. Founded by Aaron Gatti — who used to snack on pickled lupini beans as a child when visiting his family in Italy — Brami started with a pre-packaged, ready-to-eat snack of flavored lupini beans that have the surprising element that, unlike other snacks, are not dry or crunchy but instead are squishy and moist, like shelled edamame. The brand has since evolved to include different-flavored dips as well as, now, pasta, which is made with only one additional ingredient, semolina wheat.