New Logo and Identity for Chubb by COLLINS

Established in late 2015 as the result of the acquisition of The Chubb Corporation (est. 1882) by ACE Limited (est. 1985), Chubb is a global insurance leader offering both personal and commercial insurance products. Headquartered in Zurich, Chubb has operations in 54 countries, employing 31,000 people, and is the world’s largest publicly-traded property and casualty insurance company. With the merger, Chubb introduced a new identity designed by New York, NY- and San Francisco, CA-based COLLINS, who also helped established the core brand message of “Craftsmanship”. Samples of Chubb’s old look. Very much like what you would expect from an insurance company. Brian Collins, the agency’s co-Founder and Chief Creative Officer said: “Our aim is to show that the