Follow Up: Woolworths

Last year, as reported on Brand New, Australia’s largest grocery store chain, Woolworths, underwent a redesign that yielded a stylized “W” that could resemble some kind of ambiguous piece of produce but that undeniably looked like an apple. This past month, before Apple came into the picture, the owner of Woolworths, Progressive Enterprises, announced that another one of its grocery store brands, Countdown, would be replacing the Woolworths name across Australia and New Zealand, leaving the stylized “W” devoid of its double-u-ness. Then, at some point in the last twelve months Apple has decided to contest the trademark application of Woolworths/Countdown with IP Australia, the government agency that handles trademarks. One of Apple’s main concerns was th