New Logo, Identity, and Packaging for emm by How&How

Established in 2020, emm develops the next generation of bio-wearables for better healthcare for women. The London, UK-based company, with a team of engineers, academics, researchers and innovators, has spent the past two years building a patent-pending technology and re-engineering period products to create a new offering in the category: A custom-fit, smart menstrual cup that helps menstruators understand their body better through wearable-tech and accurate, personalized data. The cup is made from soft and flexible medical-grade silicone that can last three years, replacing up to 1,000 tampons — a UV Cleaner device is also available to rinse and sterilize the cup — with biosensors that track key metrics like volume, flow rate, cycle length, and regularity which are then sent to the custo