Wrong End of the Sticks

Solving a problem I doubt any end-user actually had, Coca-Cola and Ogilvy have introduced CokeSticks: Chopsticks constructed in the shape of the Coca-Cola bottle as a response to the fact that, in Southeast Asia, Coke “rarely made it to the table”. (Maybe the fact that an average bottle of Coke has 200+ calories and over 60g of added sugars has something to do with their understandable aversion to it.) Across the region, Coca-Cola has been placing these at restaurants, food stalls, and including them in some delivery orders. It’s a prime product for influencers but I doubt the general population wants these.