Brand
2015Coke Fist Bump
A new campaign by Pereira & O’Dell for Coca-Cola Latin America to promote friendship turns the iconic wave into a fist bump. Despite the alien-like arm, it’s surprising how well it reads as the wave.
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A new campaign by Pereira & O’Dell for Coca-Cola Latin America to promote friendship turns the iconic wave into a fist bump. Despite the alien-like arm, it’s surprising how well it reads as the wave.
