Guten Tag 7up

There isn’t much to be introduced about 7up, the lemon-lime concoction offered by Pepsi that competes against Coca-Cola’s Sprite. I don’t like soda to begin with and lemon-lime sodas just taste like fermented bubbled water, so my connoisseurship in the realm of lemon-lime-soda-branding is limited. What I will say is that, in trying to look for a “before” image, 7up has one of the most voluble logos with at least five or six different variations coming up as “7up logo” in Google Images — for that reason, please note the above image is not “Before/After” but “American/German.” Anyway… In Germany, a new logo and packaging for 7up was introduced to the market late last year. There is no information to go from, other