Industrial, conceptual, and starkly beautiful: DutchScot's branding for SF sauna and cold plunge, Fjord

Fjord is a new floating sauna and cold-water plunge experience moored in San Francisco Bay’s Sausalito area. Rather than being exclusively positioned as a wellness-type experience, instead it looks to float, as it were, somewhere between architecture, hospitality and outdoor recreation. It’s a very modern take on the centuries-old tradition of saunas and how they’re used – the shift between The post Industrial, conceptual, and starkly beautiful: DutchScot's branding for SF sauna and cold plunge,