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branding identity
A working library of design, type, and visual culture.
74051 references · 8 visual
Collections
Identity
2025“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity
Print
1900Graphic Identity Samples, Noreen and Wilshire (1900)
Identity
2021El Comidista (logo)
Identity
2024Inflatable art and floating logos — if you let go of Monga’s new identity for Sopro, it might fly away
Identity
2013Warning! You will salivate heavily at identity developed for restaurant brand
Identity
2014Logo Chloe
Brand
2010The Indianapolis Museum of Art Gets a Break
Brand
2014New Logos for VCU Athletics by Rickabaugh Graphics
Brand
2007Reading that’s Hard to Digest
Brand
2021No Posts Today
Brand
2025New Logo and Identity for Veikkausliiga by Bond
Brand
2008A New <strike>Eagle</strike> Guacamaya for TACA
Brand
2020New Logo and Identity for LifeScan by Subplot
Brand
2024New Identity for Lollapalooza by Someoddpilot
Brand
2017New Logo and Identity for Alzheimer’s Society by Heavenly
Brand
2023New Logo and Identity for Linksys by Bruce Mau Design
Brand
2007Payless, Suckmore
Brand
2008Donatos, Quaint no More
Brand
2015Friday Likes 134
Brand
2012Follow-Up: DC Comics
Brand
2020New Logo and Identity for State of Berlin by Jung von Matt
Brand
2011Attack of the Red Gradients
Brand
2014Friday Likes 99
Brand
2012Houston Astros Looking Stellar
Brand
2012From Cable with Love
Brand
2019Starbucks Creative Expression
Brand
2006Twinkle, Twinkle, Little Flare…
Brand
2012Friday Likes 02
Brand
2013Energizing Eindhoven
Brand
2025New Logo and Identity for NTGent by Base
Brand
2009You Don’t Know Dick
Brand
2013Western Union
Identity
2026New Logo and Packaging for Schweppes by JKR, Studio.One, Mischief, and In-house
Brand
2023New Logo and Identity for Evisort by Moving Brands
Brand
2009Big Wings, Tiny Type
Brand
2025New Logo and Identity for Drents Museum by G2K
Brand
2017Tesla Logo’s Meaning
Brand
2021New Logo and Identity for Mediatel by Studio Blackburn
Brand
2012Cal Humanities
Brand
2021New Identity for Pinterest by Made Thought and In-house
Brand
2011From Paper to Snooze
Brand
2011Speech Bubbles Up from Down Under
Identity
2025Frontify Future’s bespoke typeface champions the kinetic future of branding
Brand
2016Eventbrite Explained
Brand
2012Sun Rises in Hillshire
Brand
2010Eat! Organic! Mouths!
Brand
2012Triangle is as Triangle does
Brand
2012Tucson Electric Power
Brand
2016New Logo and Identity for Optus by Re
Brand
2010Caribou Coffee Leaps into the Future
Brand
2016New Logo and Identity for BIMA by Only
Brand
2012jcpenney Nails the American Look
Brand
2025New Identity for SK Rapid Vienna by Beyer Görges
Brand
2019New Logo and Identity for UPL OpenAg by Venturethree
Brand
2023New Logo and Identity for Huswell by SKINN
Brand
2010Follow-up: The Hub Launches
Brand
2020New Logo and Identity for Norwich Theatre by Rose
Brand
2010Living Art
Brand
2025New Logo and Identity for Keeps by Velvet Badger
Brand
2010Everything but the Stadium Sink
Brand
2008Boosting Boost
Brand
2020New Logo and Identity for Foursquare by Playlab, Inc.
Brand
2011Colorful Corporate Vortex
Brand
2021New Logo and Identity for Harwell by dn&co.
Brand
2016New Logo and Identity for Vevo by Violet Office
Brand
2007Italia: Like you’ve Never Seen it Before
Brand
2008It’s a Small Globe After All
Brand
2023New Identity for TBWA by Plau, Fuze, and In-house
Brand
2018New Logo and Identity for Debenhams by Mother Design
Brand
2011Ready. Aim. Chat!
Brand
2010Don’t Mind the Gap, or the Square
Brand
2012Friday Likes 01
Brand
2018New Logo and Identity for American Express by Pentagram
Brand
2010The Cat got Peugeot’s Tongue
Brand
2013Friday Likes 45
Brand
2014New Identity for The Mill by SomeOne
Brand
2024New Identity for ISO by Motherbird
Identity
2024For studio Muse Muse, branding is quite like the art of storytelling
Brand
2018Friday Likes 265
Brand
2012New York City Circles
Brand
2019