From Cable with Love

Established in 1949 in the city of Rybinsk in Russia, Rybinskkabel is one of the country’s leading producers of cable with 2,500 employees and more than 16,000 kinds of cable and wires with copper and aluminum conductors. With its origins in Soviet Union-era Russia and current new management it was time to bring Rybinskkabel into the twenty-first century with the help of a new identity designed by Moscow-based Nile. The icon is a stylized version of a PK acronym — the “P” sounding as “R” for Rybinsk in Cyrillic — in the shape of a flag and with the flair of a lightning bolt to signify the energy industry. The flag also represents the company’s values: high goals and achieving them, quality, responsibility, and leadership. The stencil typograp