New Logo and Identity for VEON by Moving Brands

Established in 1992 as VimpelCom, VEON is the world’s seventh largest telecommunications company (by subscriber base) that pioneered basic wireless communications in Russia. Today it offers its services through six different consumer brands in different territories: Beeline in Russia, Kyivstar in Ukraine, Wind in Italy and Greece, Djezzy in Algeria, Mobilink in Pakistan, and Banglalink in Bangladesh. Renamed by Landor, VEON recently introduced a new identity designed by Moving Brands. VEON’s consumer brands. We’ve Reviewed or Noted: Kyivstar, Wind (sort of, when it opened in Canada), and Mobilink. At the centre of the digital-first identity system we created was the yellow V, sitting much larger than the wordmark, giving the brand instant colour recognition. For a new bus