To Batelco and Beyond

First established in 1981, Batelco (short for Bahrain Telecommunications Company), has grown to be the biggest provider of internet, mobile and telephone services in Bahrain, partly because until recently it was a monopoly, but now that two more mobile competitors are in place, Batelco needed to update its identity. Originally designed by Landor in 2003, the new identity has been designed by Futurebrand.Our logo symbolises this bold direction by evoking the idea of what you can “be” with Batelco. Our new identity celebrates Batelco as a Bahraini icon, linking us in colour and with the letter B to our country. The bilingual logo, which reads as both an English and Arabic letter B, also resembles an infinity sign, further communicating Batelco’s omnipresence throughout Bahr