Airtel’s New Blobby Icon

With a recently reported increase in customers to 200 million customers — for comparison, AT&T and Verizon have around 90 million each — Airtel is the largest mobile service provider in India, and the fifth largest in the world, with customers in nineteen countries across South Africa and Asia. Its corporation, Bharti Airtel, also provides land line services and broadband internet access. Last week, with the news that it would launch a complete 3G network, Airtel introduced a new identity designed by the London office of The Brand Union.Our unique symbol is an interpretation of the ‘a’ in Airtel. The curved shape and the gentle highlights on the red color make it warm and inviting, almost as if it were a living object. it represents a dynamic force of unparallel