New Name, Logo, and Identity for eir by Moving Brands

Originally established in 1984 as Bord Telecom Éireann, a state-owned telephone company, giving it a monopoly on landline connections in Ireland, Eircom was established as a private company in 1999 and it wasn’t until the early 2000s that it started facing competition while growing to offer phone, internet, and cable. Now, renamed eir, the company is the principal provider of fixed-line and mobile telecommunications services in Ireland with approximately 2 million customers while currently constructing Ireland’s largest fibre broadband network that will reach 1.9 million homes and businesses in the next five years. The company’s new name, strategy, and identity were conceived by Moving Brands. A country’s performance can be measured by its connectivity, and E