A Whole Lot of Happy

Netcom is the second biggest, as well as the first privately established, mobile operator in Norway (the phone company up to that point was government owned and operated). Established in 1989 and active since 1993, they have been largely responsible for the growth of the mobile market in Norway. Netcom is also responsible for the introduction of the iPhone in Norway. Last week NetCom released a new updated identity done by McCann-owned Scandinavian Design Group (SDG). Although I have been unsuccessful in trying to obtain an official press release, NetCom has updated their website with their new logo and released ads to inform us (the consumer) about the new identity (one ad even pointing to the low development cost of the brandning compared to that of their their competitor, Telenor, which