New Logo and Identity for Elisa by Grow

With roots that go back as far as 1882 when the first telephone company was established in Helsinki, Elisa, as it was named in 2000, is one of the largest telecommunications companies in Finland providing phone, mobile, internet, and cable TV services to over 2.3 million customers and employing over 4,200 people. Last week, Elisa introduced a new identity — bringing together four different consumer brand names into a single, unified brand — designed by Oslo/Helsinki/New York-based Grow. Three other main consumer brands that changed their name and logo under the Elisa brand: Saunalahti, Appelsiini, and Videra. There is not much nice to say about the old logo, particularly that “e” and “a”. Much less about the cheap bevel. The new logo is nearly an identic