New Logo and Identity for Grabbitt by DIA

Established in 2012 Ownitt Technologies is a start-up based in Austin, TX, focusing on a mobile app called Grabbitt. It allows clients like music concerts, marathon races, festivals, and other events to offer merchandise, downloads, or the ability to make donations so that users can “grab” whatever they want with their phone and not worry about lugging it around during the event or even in travel with the option of having things shipped. A new identity for the service and company has been designed by New York, NY-based DIA. With any technology company we want to make sure the identity is simple, scalable and intuitive. Grabbitt’s core idea is acquisition, so we created a personified logotype where the i is grabbing the tt. This ligature and ownable naming device will unif