New Logo and Identity for Wixx by BR/BAUEN

Established in 2009, Wixx is a telecommunications company in Brazil focusing on networking — internet and IT — for businesses, offering fixed solutions as well as, their specialty, temporary solutions for events. Headquartered in Brasília, Wixx’s network is available in 45 cities across Brazil and they have recently started offering residential services as well. Earlier this year, Wixx introduced a new identity designed by São Paulo, Brazil-based BR/BAUEN. [We] looked into understanding the verbal and visual language necessary to ensure that Wixx graduated from being a “small generic telecom” to a corporate service “specialist telecom”. The first step was to define through brand archetypes, the persona whose personality would guide the process: The