New Logo and Identity for Iittala by Aleksi Tammi and In-house

Established in 1881, Iittala is a “pioneer of avant-garde design and coloured glass”. Founded as Iittala Glass Factory in the village of Iittala in Finland, the glassmaker has grown into an internationally known design brand and expanded its expertise to other materials, such as ceramics and metal, offering everything a kitchen and house might need, from drinkware to plates to cutlery to cookware to home decor. With a long tradition of collaborating with designers and artists, Iittala’s most well-known product and collaboration might be the Aalto vase, designed by Alvar Aalto in 1936, which has remained a staple of modern Scandinavian design. Despite maintaining its relevance over more than 140 years, the company has gone through a number of ownership changes over the las