New York City Circles

Established in 1943, New York City Center (NYCC) is a performing arts venue, focusing on dance and musical theater, located in Midtown Manhattan, and “dedicated to making the arts accessible to the broadest possible audience.” NYCC is home to the renown Alvin Ailey American Dance Theater and American Ballet Theatre as well as popular events like Encores! Great American Musicals in Concert series and the Fall for Dance festival. After a $75-million-restoration to its historic theatre and façade that re-opened in October 2011, NYCC needed a new identity that was introduced recently and designed by Futurebrand. NYCC facade and interior. A bold visual identity was created to bring New York City Center’s story to life. Evoking the architecture of the building itself, it