New Logo for Fulton Center by Pentagram

Inaugurated this past weekend, Fulton Center is a new transit hub of New York’s Metropolitan Transportation Authority (MTA) located in lower Manhattan that connects eleven subway lines as well as connections to the PATH train system. The hub is housed in a new building that features an oculus conceived by James Carpenter Design Associates. Your best bet to appreciate it instead of me trying to explain it is to Google-image-it by its nickname, “Sky Reflector-Net“. The new logo for Fulton Center has been designed by New York-based Pentagram partner Michael Bierut.The underlying form of the Fulton Center logo is inspired by the architecture of the building: the interaction of a square and a circle. Eleven converging, crossing, and swirling lines represent the connections mad